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The most beautiful April, meet the most fashionable you.
At 7 pm on April 18, the opening ceremony of the 2019 Xi 'an International Fashion Week-"Night of Tide Towards Xi 'an" was ceremoniously held in the North Square of the Big Wild Goose Pagoda. Brilliant and passionate, the Dayan Pagoda, which has been standing for more than 1300 years, is lit up by fashion lights and witnessed the dialogue between "world cultural heritage" and "world's top fashion brands" through time and space.
The series of activities of Xi 'an International Fashion Week 2019 will continue until April 23. The six-day event covers a variety of activities such as brand release shows with distinctive styles, theme forums for big cafes to compete with each other, fashion street shows featuring fashionable personalities, and pop-up shop, a new retail format. It will link up with Xi 'an fashion and cultural landmarks such as the Dayan Pagoda, the North Gate Weng Cheng of Xi 'an City Wall, and SKP to transform the whole city into a big show with various forms, inspire Xi 'an fashion genes, show Chinese fashion style, and convey Chinese cultural confidence to the world.
How to better express "fashion" through professional lighting? For this reason, the opening ceremony of Xi 'an International Fashion Week specially adopted 400 OMARTE Ou Ma LED cutting lamps (Ares-P7II). Ares-P7II has the characteristics of long service life, high brightness, high display, low energy consumption and low maintenance cost, and has won more than 10 utility model patents, copyright patents and invention patents.
When elegant and pure lights are displayed on the show, perfectly showing the stiffness and gentleness of the costumes, the mood of the audience on the spot will also move with joy. The Big Wild Goose Pagoda in the dim light of night is not only thick and heavy through thousands of years, but also fashionable against the background of light and shadow. It is a feature, a trend and a sharing of fashion emotion.
The International Fashion Week has now become a great event in the Chinese and even the world fashion circles. It is also a fashion and cultural feast with a large number of global celebrities, intense brainstorming and colorful activities. The future of fashion begins in the east. Xi 'an International Fashion Week 2019 presents the 70th birthday of New China. It promotes the Silk Road spirit, demonstrates cultural confidence and shows the new style of the Chinese fashion era.
